Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

Nextdoor CEO Nirav Tolia on the power of location data for targeting, Nextdoor’s AI investment plan and its big advertising ...

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

In a safe, driverless vehicle, whether it’s a rideshare or someone’s personal automobile, there’s the opportunity for ...