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martech
11 小时
6 steps to help improve your customer experience with AI
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the ...
martech
6 小时
7 steps to improving AI in customer experience
“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...
martech
6 小时
AI is ringing in big holiday shopping changes
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
martech
8 小时
DOJ pushing the sale of Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
martech
1 天
AI-powered martech releases and news: November 21
I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 ...
martech
1 天
AI readiness checklist: 7 key steps to a successful integration
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
martech
1 天
Salesforce: AI will drive $61 billion in online Cyber Week sales
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is expected ...
martech
1 天
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of "round tripping." ...
martech
1 天
Why ‘risk on marketing investment’ is the new ROI
A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
martech
1 天
Customer experience management in the age of agentic AI
High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
martech
2 天
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...
martech
3 天
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...
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