"Unconscious", "subconscious", or "non-conscious" are distinct psychological terms with specific meanings in the realm of ...

There are various options available for eye tracking, and some of these are offered free-of-charge. While this can be a great benefit for many users, this advantage is dependent on the software ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

The Core Platform iMotions Lab is a modular system, with a central Core upon which a variety of biosensors and their corresponding modules can be integrated. This multi-modal approach is designed to ...

Neuromarketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. Despite such a widespread influence on the marketing world, many ...

Red: Passion, Power, and Energy Red is one of the most attention-grabbing colors. It’s often linked to strong emotions like love, passion, and anger. But beyond emotions, red also affects performance ...

SMI Eye Tracking Glasses is a mobile eye tracking technology that has been *Discontinued*. The SMI eye tracking glasses Integrate with iMotions but are no longer manufactured or sold. For a viable ...

Media Analytics powered by Affectiva’s technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend, and connect with your target audience. Our ad testing ...

In this article, we would like to honor influential contemporary neuroscientists that had a major influence on the development of human behavior research. They all have their unique perspectives and ...

The amygdala often referred to as the brain’s emotional center, is closely connected to the olfactory bulb, and it is thought that fragrances can directly impact our emotional state by triggering the ...

Abstract In this paper we introduce AFFDEX 2.0 – a toolkit for analyzing facial expressions in the wild, that is, it is intended for users aiming to; a) estimate the 3D head pose, b) detect facial ...

Sensors for Biometric Research Conduct truly multi-modal research with iMotions. Find your medical and research grade equipment here which integrates with iMotions Lab and allows for effortless data ...