Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

By Pamela Ghosal, Director, Brand & Communications, Phrase. In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

By Dennis DeGregor, VP & Head of the Global Experience Data Practice, Verticurl – a WPP Company When brands provide an outstanding customer experience (CX), they activate higher sales, inspire greater ...

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

By Alexander Tsai, SVP, Head of Prisma Product at Prisma by Mediaocean. The Rise of Agentic AI in Media Buying. Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic ...

Brand collaborations have become increasingly popular in recent years, with companies teaming up to create unique products and experiences that combine their individual strengths. Brand collaborations ...

Too many marketing plans still treat social as the last step. The place where an idea gets “cut down” and “rolled out.” It’s backwards, not just because by the time a campaign hits feeds, the scroll ...

By May Habib, CEO of Writer, an AI writing assistant for businesses. In today’s economic climate, your brand is more important than ever. it’s how you stand out, make a name for yourself, and keep ...

Here are #AWEurope24’s Future is Female Award Winners! It’s beauty; it’s grace, it’s badass women. Let us introduce to you Advertising Week Europe’s Future is Female Award winners. Alongside LinkedIn, ...

By Evgeny (Ev) Popov, Executive Vice President & General Manager, International at Verve Group. It was the rise of behavioural targeting, which tracks users’ online activities and personal data, that ...