After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National ...

Cinema United CEO Michael O'Leary talks about the outlook for movie theaters, the addition of Amazon as a theatrical player, and explains the NATO name change.

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...