Most of the names with exaggerated and xenocentric descriptions come from residential communities and are opposed by local residents. CHINA / SOCIETY.

Xenocentric consumers generally will favor international brands and global endorsers over local brands and endorsers. INTRODUCTION Country-of-origin cues in branding have been widely recognized as an ...

Parents called an English teacher in South China “xenocentric” after the teacher assigned students to take photos with five foreigners during the summer holiday.

China has released a directive that could put an end to the country's trend for bombastic architecture. Just over a year after president Xi Jinping called for an end to "weird architecture", the ...

Xenocentric consumers generally will favor international brands and global endorsers over local brands and endorsers. INTRODUCTION. Country-of-origin cues in branding have been widely recognized as an ...

The Chinese State Council is seeking to curtail the construction of “oversized, xenocentric, weird” architecture. This kind of “weird” architecture first appeared in China after further ...

Guidelines in a new state directive warn architects to stay away from plans that are “oversized, xenocentric, weird” and devoid of cultural tradition. You can save this article by registering ...