The unpredictable random behavior of the monkeys in the Baraclough study is the optimal strategy when playing against an intelligent opponent.

Parents' unpredictable behavior may impair optimal brain circuit formation Disrupted development increases vulnerability to mental illness, substance abuse Date: June 2, 2022 Source: ...

Irrational thinking impacts critical decisions, and bizarre behavior creates chaos. Staff must be prepared to expect the unexpected and respond rationally when the inconceivable happens.

If you want people to keep doing a certain behavior, then don't reward them every time—the research shows that an unpredictable reward keeps a behavior going, even after you stop giving the reward.

When consumers feel uncertain about the economy, retailers tend to get cautious too. Big companies such as Walmart and Target say shoppers are still buying—but consumer behavior this year looks ...

A new AI tool trained on real microscopy data simulates nanoparticle movement with high accuracy, helping scientists decode ...