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“Virtual try-ons added a fun element and engagement. It eventually leads consumers to spend more time on our app,” he highlights. SUGAR Cosmetics plans to leverage try-ons in physical stores.
Virtual try-ons use augmented or virtual reality technology to allow customers to try-on products digitally before making a purchase. GlobalData’s analysis also uncovers the companies at the forefront ...
Virtual try-ons help reduce this dissonance by providing a more accurate representation of how products will look and fit, which lowers the risk of post-purchase regret.
Virtual try-ons have, therefore, become essential for beauty industry players who now want to focus on digital, whether on their own e-commerce platforms or on social networks.
Customers no longer need to schedule an appointment in advance to try on the Apple Watch, which meant picking a specific store, time, and providing an Apple ID.
Consumers are really bad at guessing the fit of apparel on a screen, so transporting product returns generates 15 million metric tons of CO2 emissions in the US annually.
Julio Ojeda-Zapata visited Apple Stores in his area for Apple Watch try-ons. The experience proved more enjoyable and enlightening than he expected and cured some of his misconceptions about Apple’s ...
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