Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Choose a market within Southeast Asia and you’re pretty much guaranteed to find somewhere with a tropical climate, sandy beaches and young people with a sunny disposition. Scratch below the surface, ...

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Analyses the results of a global WARC survey of senior strategists.

At the end of 2015, Australian supermarket giant Woolworths ditched its Everyday Rewards loyalty scheme that had rewarded shoppers with Qantas frequent flyer points. Instead, the brand introduced the ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...

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Search for award-winning creative work based on category, media channel and geography. 6,000+ pieces of creative from campaigns since 1999. Also includes the best TV commercials in the world dating ...

US retail media ad impressions were up 17% year-on-year in the third quarter of 2024, driven largely by an upsurge in holiday ad spend, according to insights compiled by Sensor Tower’s Pathmatics ...

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