Plenty of shoppers say they prefer sustainable products over ordinary ones. Yet for consumer product companies, tapping into this green demand can prove tricky. One challenge: establishing that ...

Psychologists believe that body language is a significant factor in spreading a kind of emotional contagion to teammates, and that celebrating increases pressure on the next kicker, who will be from ...

Companies in the U.S. were already sitting on piles of cash before tax reform passed in December 2017. Now, with a strengthening global economy and a tax overhaul that lowers the corporate tax rate ...

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Bottom Line: Despite the prevalence of 99-cent stores and $1.99 price tags, consumers appear to favor round numbers when paying for goods and services. Managers should consider consumers’ overwhelming ...

The second failure point, and one to which boards of directors are particularly susceptible, is a disproportionate focus on skills that should be table stakes. For instance, having a strategic ...

When Snap appointed a chief strategy officer (CSO) in 2014, the move was widely noticed — and not just because the owner of the Snapchat messaging app had picked a banker who made his name advising on ...

Europe’s leading companies now have proportionately more CDOs (42%) than North America’s (38%), driven by appointments in the UK, Switzerland, and Germany. We believe this is likely due to Europe’s ...

The Capital One Financial Corporation, which since its founding in 1994 has grown into a $16 billion consumer finance powerhouse, demonstrates all three elements of strategizing dynamically. It has a ...

Business leaders are always worried about disruption. Some high-tech rival might, after all, do to their sector what smartphones did to the photography industry, what e-commerce is doing to retail, ...

On the night of Nov. 8, 2016, there was a surprise announcement on Indian television. In a live telecast to the nation, Prime Minister Narendra Modi declared that the country’s two ...

To raise your own customer analytics ability, start by thoroughly defining your market and customers. Deepen your knowledge by applying techniques such as mapping the customer journey. Seek out data ...