Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.

Rafael Nadal’s transition from tennis icon to global brand ambassador is marked by strategic collaborations and ventures that extend his legacy beyond the court.

of media experts agree brand safety will be a greater concern as the volume of digital video inventory increases. 70% of media experts agree that influencer marketing will become an increasingly ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...