Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

At this point, nearly every CMO is somewhat familiar with the requirements set forth by GDPR, CCPA, and other pertinent data privacy regulations. And yet, in too many cases, marketing leaders have ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.