The Core Values campaign, launched in 2007 under Louis Vuitton chairman and CEO Pietro Beccari, has featured icons like Pele, Maradona, Mikhail Gorbachev and Angelina Jolie. After a hiatus, the series returned in 2022 with an ad starring Lionel Messi and Cristiano Ronaldo. Now, it spotlights Nadal and Federer.

Rafael Nadal, one of tennis' most illustrious figures, announced his retirement in October, marking the conclusion of a remarkable career spanning over two decades. The 38-year-old Nadal is set to play in his farewell tournament, the Davis Cup Finals, which will start Tuesday in his home country of Spain.

Louis Vuitton ‘s latest “Core Values” campaign celebrates the multi-decade-spanning careers of Roger Federer and Rafael Nadal in tennis. Photographed by the legendary fashion photographer Annie Leibovitz, the image shows the sports superstars resting 3,000m high atop the alpine vista of the Italian Dolomites, sporting timeless Louis Vuitton styles.

Tennis fans have ridiculed luxury fashion house Louis Vuitton for posting an edited image of Roger Federer and Rafael Nadal on social media. The French company recently shared an image from their ‘Core Values’ campaign on Instagram,

In the imagery, Federer and Nadal are on a mid-mountaineering expedition equipped with Louis Vuitton's signature travel accessories. Federer carries the classic Monogram Christoph