Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization has ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates not just the “Theatre Owners” of NATO but also the employees at ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon. “Cinema United is a celebration of who ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

The National Association of Theatre Owners, aka NATO, will now be known as Cinema United going forward. It’s a big name change for the trade org, with one of the reasons behind the change ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon. “Cinema United is a celebration of who we are ...

For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about military alliances, treaties and other global ...