On November 13, 2024, BELIFT LAB (a HYBE subsidiary) was accused of plagiarizing NewJeans' planning proposal, prepared by former ADOR CEO Min Hee-jin. Hankyoreh Newspaper reported on November 12 ...
ILLIT, a member K-pop girl group under BELIFT LAB, received backlash from netizens for mentioning executives reportedly sued by Min Hee-jin at the 2024 MAMA LA. On November 21, MAMA held its first ...