LeBron James was already a phenomenon even before ... less money than Reebok and the fact that Bron personally favored Adidas. How did the Swoosh pull off the near impossible?

Anthony Edwards became the poster child for Adidas in their latest campaign, targeted to throw shade at LeBron James. Following the result of the Lakers-Wolves first-round matchup, Adidas released ...

This article was originally published on www.si.com as Adidas Agreed With LeBron James About NBA's Lack of Special Christmas Uniforms.

Adidas didn't miss its opportunity to strike a blow at its longtime rival, Nike - and the target couldn't have been bigger. The phrase, of course, was a not-so-subtle jab at LeBron James ...

Adidas supplied the NBA with uniforms through ... Whomp whomp! ‍♂️ — LeBron James (@KingJames) December 25, 2024 Fans are not alone in missing the Christmas Day uniforms.

Adidas has rolled out one of the most memorable ... with a pointed social media post squared at Lakers forward LeBron James. Shortly after the Timberwolves sent the Lakers packing for the off ...

Adidas had a three-word message for LeBron James following the Los Angeles Lakers’ elimination from postseason play this week. The Minnesota Timberwolves are through to the second round of the ...

In a nod to James' 'King' moniker, Adidas presented Edwards as the 'King Slayer' after the Timberwolves' excellent first-round showing. With Edwards seemingly positioned as the leading man in ...

With an incredible amount of attention on the young guard heading into the matchup against the Los Angeles Lakers, there was a lot of attention on the Lakers' star LeBron James as well.

Adidas Basketball took to social media to celebrate Edwards, who’s signed to the brand, after the game. Los Angeles Lakers forward LeBron James and Minnesota Timberwolves guard Anthony Edwards ...