路透3月21日 - 预测机构ZenithOptimedia周一称，到2017年，全球企业用于网络广告的开销预计将首次超过电视广告。 Zenith称，预计2016年网络广告增幅是 ...

ZenithOptimedia predicts television’s share in the region to rise from 40.8 per cent in 2009 to 42.1 per cent in 2012, and the internet’s share to rise from 13.8 per cent to 17.7 per cent. Asia ...

GUANGZHOU - ZenithOptimedia Guangzhou has won the Guangzhou Wanglaoji Pharmaceutical media planning account, after a two-round pitch against incumbent agency Mindshare Guangzhou, which has been ...

Leading media buyer ZenithOptimedia raised its 2010 global advertising growth forecast to 2.2 percent, saying the economic downturn was coming to an end faster than expected in mature markets.

ZenithOptimedia has upgraded its forecast for global advertising growth for the second time in a row, now eyeing a 2.2% improvement in 2010 to $456 billion, up from 0.9% previously.

ZenithOptimedia is revising downward its U.S. advertising forecast as economic conditions continue to worsen. The Publicis Groupe-owned firm is predicting that ad spending in the U.S. will ...

Molson Coors has retained ZenithOptimedia and Kinetic to handle its UK and Ireland media account following a six-month review. Account: Molson Coors has retained ZenithOptimedia and Kinetic Work ...

ZenithOptimedia has reduced its ad spend forecast for 2009. In December it said the year would see a 0.2 percent decline, per Adweek, but now it's calling for a 7 percent decline.

ZenithOptimedia has unveiled a new version of its social media analysis app, Socialtools, a proprietary live tracking app that monitors the performance of thousands of brand pages on Facebook ...

Havas Media has won Swarovski's global account from ZenithOptimedia, which handled the business for nine years. The business spans 35 countries. Crystal jewelry account covers 35 countries.

Publicis Groupe media shop ZenithOptimedia revealed Monday it’s hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution. Connecting online spend, mobile in ...

ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets. Advertisment. 0. Login ...