However, writing success stories without a careful plan can lead to suboptimal results—duplication of target audiences and omission of others, for example. At the same time, poorly written or ...

Whether you’re thinking of launching a business you’ve been dreaming of or seeking the advice of a financial advisor, these ...

In it, I posit that strong personas make the difference between generic success stories and those ... Here's an example. Let's say you're writing about a new software feature.

Seven years ago, Chris Evans had a dream: to get children excited about reading and writing. All children, no matter what their ability. 500 Words is now one of the most successful story-writing ...