Microsoft has reminded users once again that Windows 10 will lose standard support in October 2025. Consequently, full-screen ads for the newer Windows 11 and computers utilizing Copilot Plus AI are appearing in the system.

When October 2025 rolls around, your old but still functional Windows 10 PC will no longer receive monthly security updates. And although you have a variety of options, the simplest solution is to upgrade that PC to Windows 11. If you can, that is.

Microsoft has issued a warning to Windows 10 users, notifying them that free security updates will end in October 2025. With nearly 400 million devices unable to upgrade to Windows 11 due to hardware limitations, users face a choice: upgrade their systems or pay $30 for a one-year extension of support.

Microsoft is stepping up its campaign to transition users from Windows 10 to Windows 11. If you happen to not have an upgrade available for Windows 11, the tech giant is now employing fullscreen prompts encouraging you to please consider buying one of all the new Windows 11 PCs that are currently being sold.

In confirming the deployment of patch KB5001716 to Windows 10 and Windows 11 PCs, Microsoft warns that “when this update is installed, Windows may attempt to download and install feature updates to your device if it is approaching or has reached the end of support for your currently installed Windows version.

Microsoft launched a new Windows 11 ads campaign featuring disruptive full screen pop-up pages on Windows 10. Here's more about that.

Microsoft doesn't think it's enough to just switch to Windows 11 anymore—it wants you to get a whole new computer.