Creating a recognizable visual identity used to be a prerogative of big brands with huge budgets. Thanks to digital channels (social media, video, etc.), a visual identity is something every brand can ...

Despite visual identity’s remarkable significance, companies sometimes lose sight of what others see. Partners, customers and prospects are the ones who ultimately define your brand, ...

Your visual identity should tell your company’s story in a visually appealing and memorable way. Use design elements such as color, typography and imagery to connect to your audience emotionally.

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo, color palette, typography, imagery, and design elements used on signs, ...

Creating a unified visual identity is important for several reasons, Coleman and Schoonmaker said, including gaining recognition for William & Mary outside of the Mid-Atlantic region. Becoming ...

Find the latest visual identity news from Fast company. See related business and technology articles, photos, slideshows and videos.

This site contains graphics resources for the College's visual identity. Please review the Visual Identity Quick Reference Sheet for graphics information, such as logo usage guidelines, color swatches ...