It's easy to think that a high thread count means better sheets. That's not really the case, here's why. Following is the transcript of the video: Thread count doesn't matter as much as you think.

In the past, thread count was a measure of quality—the higher the thread count, the better the quality. But, we've learned ...

This guide is here to explain exactly what different numbers mean, and help you figure out the best thread count for your sheets. The problem is that not all threads are the same quality.