Marketing Dive9y
The Frye Company crafts authentic consumer connection with Instagram docuseries
Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer. Kevin Lu, a videographer ...
The Best Frye Boots For Women, Picked By Our Fashion Team
The downside to these boots being so popular is that they sell out fast—and are not available in all sizes and colors. We ...
These Boots Were Out of Style. Then Gen Z Found Them.
Sales at the brand are up 35%, she said. The Frye Company has been around since 1863, when the boots first came from one ...
Glamour29d
What’s the Big Deal With Frye Campus Boots?
which owns The Frye Company, credits “social media buzz and organic VIP placements” for driving the trend. Onorati says the brand has seen a 35% increase in sales of Campus boots in 2024.
Marketing4mon
'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People
Frye Company, the famous crafter of American-made artisan boots and leather goods, has developed a brilliant product that speaks volumes about its brand identity. With more and more Americans forgoing ...
Yahoo Style Canada29d
What’s the Big Deal With Frye Campus Boots?
Piera Onorati, senior vice president of merchandising at Authentic Brands Group, which owns The Frye Company, credits “social media buzz and organic VIP placements” for driving the trend. Onorati says ...