“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Carlson, senior vice president of ...

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An unnamed Melbourne-based advertising agency has agreed to pay $100,000 in damages to an alliance representing software companies, after it admitted it didn't have licences for all of the ...

Vetting a marketing or software agency doesn't have to be a daunting task. Stick to your goals, focus on ROI and you’ll be on course toward a successful outcome.

Ad agencies, PR firms, digital players, consulting firms, social media companies, and media publishers are all fighting for a fresh role in the digital marketing value chain.

Click here to learn more about Dynamics 365 Business Central for Advertising and Media Agencies. Chase Software, known for its comprehensive agency management solutions, empowers agencies to ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni ...

Tools and software to run your advertising agency. To operate an advertising agency, you’ll need a business bank account, a business phone number and a bevy of resources beyond essential advertising ...

Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising. Brands and agencies can use Marin to ensure the optimal level of ...