Every business can benefit from a customer relationship management (CRM) system, but the needs of small to midsize businesses (SMBs) are often very different than those of enterprises. Not only ...

I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

Editorial Note: This content has been independently collected by the Forbes Advisor team and is offered on a non-advised basis. This content is not part of the comparison service provided by ...

Yet little research into the customer relationship management (CRM) practices of family businesses has been performed. In a matched sample study, Dr. Cooper (marketing department) and Dr. Upton ...

J uggling customer details, remembering follow-ups, and keeping track of every interaction can be overwhelming for small ...

What is a CRM for small business? A CRM system ... As part of Apple's growth strategy, Customer Relationship Management is pivotal... Coca-Cola CRM is a customer relationship management system that ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...

The types of partners small businesses rely on to meet their business needs How small business owners view the importance of integrated, value-added services ...

branch and phone-based customer service and relationship managers; and guidance to improve the financial health of small businesses. Business outlook improves but challenges remain: Small business ...

Before joining the team, she was a Content Producer at Fit Small Business where she ... our editors' opinions or evaluations. Customer relationship management (CRM) software is a tool that helps ...