Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...

Every business can benefit from a customer relationship management (CRM) system, but the needs of small to midsize businesses (SMBs) are often very different than those of enterprises. Not only ...

Yet little research into the customer relationship management (CRM) practices of family businesses has been performed. In a matched sample study, Dr. Cooper (marketing department) and Dr. Upton ...

I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

Before joining the team, she was a Content Producer at Fit Small Business where she ... our editors' opinions or evaluations. Customer relationship management (CRM) software is a tool that helps ...

Editorial Note: This content has been independently collected by the Forbes Advisor team and is offered on a non-advised basis. This content is not part of the comparison service provided by ...

To best leverage your customer relationship management ... tools of CRM software is contact management. With CRM contact management features, your business can store, organize, access, and ...

J uggling customer details, remembering follow-ups, and keeping track of every interaction can be overwhelming for small ...

CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

The importance of reputation management has grown exponentially as consumers increasingly rely on online reviews and ratings to guide their purchasing decisions. A single unfavorable review or ...