Yelloh was forced to rebrand after the Schwan’s brand was sold.Credit...Tyson Crockett for The New York Times Supported by By Aimee Ortiz Yelloh, the frozen food delivery service formerly called ...
The business operates as a direct-to-consumer frozen food service, with 1,100 employees nationwide. The company changed its name from Schwan's to Yelloh in 2023 after their yellow-colored vehicles.