Swerve Strickland is about to have his own Reebok shoe. On Wednesday, it was announced that Strickland, a former AEW World Champion, would be releasing his own Reebok Answer 3 collaboration sneaker.

Reebok has partnered with Jio Cinema to run the TVC during IPL 2023, followed by promotions on YouTube, Meta and ESPN CricInfo, a leading cricket news platform to initiate the campaign.

Reebok originally launched in India under its previous owner German sportswear brand Adidas in 2006. The India launch was part of a strategy to strengthen the brand's global position.