One reviewer said the natural feel of Luminous Silk is "unmatched," calling it "one of the best foundations I have ever used ...

Since its inception, Rare Beauty has been centred on creating make-up for everyone. Along with an extensive 40-shade foundation range, Gomez has extended that promise to her blusher franchise with ...

Rare Beauty's iconic Soft Pinch Liquid Blush has gone viral with good reason. One ELLE editor reveals why it's unlike any ...

A year later, Fenty Beauty followed with an equally strong debut. Today, Fenty Beauty leads with search interest around 10% higher than Rare Beauty ... a wide range of shades.