Either you're living under a rock, or you know about the cult status Rare Beauty's Soft Pinch Liquid Blush holds. I mean, a whopping 6,100 people labeled it their holy grail blush in Cosmo's 2023 ...

Among all the hyped-up, overpraised and inevitably underwhelming beauty formulas that fight for our attention on TikTok, ...

Score $100 off the Dyson device stars like Khloé Kardashian, Lindsay Lohan and Paige DeSorbo have all raved about. Just be ...

Selena Gomez is in her confident era—and she’s bringing that energy to Rare Beauty.

So, when the Rare Beauty Soft Pinch liquid blush first went viral on TikTok, I knew I had to try it out. Since then, I've grown to love the product's pigmentation and shade range. But last month ...

"It gives a youthful glow but with a light consistency," she adds. A viral favorite, this Rare Beauty liquid blush lives up to its hype. According to Sewell, it's "super pigmented" and "a little ...

A beauty guru has stunned shoppers after showcasing No7's velvet blush products, which look 'almost identical' to Rare Beauty's viral blushes. Selena Gomez's makeup brand, Rare Beauty, is renowned ...