The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.
Hot Wheels has been a favorite of children since its debut in 1968. Hot Wheels' toys are also loved by adults as collectible items. Cyber Monday brings good news for all Hot Wheels fans.
Two drivers for Team Hot Wheels™ set a Guinness World Records® title today for successfully racing through a 60-foot-tall double vertical loop at X Games Los Angeles 2012. The Team Hot Wheels ...
with more Hot Wheels F1 models set to follow soon. Emily Prazer, chief commercial officer of Formula 1, said: “The exciting ...