In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

More Resources on B2B Product Strategy. Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast] Three Reasons You Should Start Your ...

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

How to gear your product marketing strategy to your customer life cycle: 1. Understand what they prefer, and when. A company with many products is like a house with many rooms.

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, ... Use product marketing to execute the GTM strategy.