One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Whatever your product may be, quality assurance and control is essential, but as a company leader, you must also maintain a ...

The e-commerce landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. As the ...

Kroger’s said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in ...

Digital marketing has attracted much attention over the past few years, and for good reason: with more than X billion users ...

Let's take a look at five key trends shaping this next wave: ...

Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

Kroger’s said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in the role, at a time when the company is expanding its assortment of ...