Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

A retail store’s shelving strategy is an outcome of several factors: Its location, consumer profile and shopping habits. It’s why some stores may have fruits and vegetables upfront, while ...

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, ... Use product marketing to execute the GTM strategy.