April Dunford's positioning framework, outlined in her book Obviously Awesome ... Focus on a well-defined segment ensures that product development and marketing strategies are in sync. Clearly ...

Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market ... just three people in the company know the full ...

Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market ... just three people in the company know the full ...