Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...
The class is adopted from the teachings of Product Management 101 and 102 at Harvard Business School (HBS). Students evaluate user needs, specify functional requirements, and identify business go to ...
Taught by an experienced former Google product executive, this course aims to provide an introduction to product management and expose students to key product development and growth strategies so they ...
Product managers should ensure that innovations ... reluctance to adopt new tools can arise. Change management strategies—including comprehensive training, involving employees early and ...