Product Line Strategy: Five Approaches. by Allen Weiss. save. One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for ...

Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

Harbinger, a leading medium-duty electric and hybrid vehicle manufacturer, today announced that Fred DePerez has joined the ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite ...

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq:NICE) today announced that it has received Frost & Sullivan’s 2017 Product Line Strategy Leadership Award for Contact Centers in North America.

The significant expansion of the product line is expected to provide a flywheel for organic growth in coming years. Helios Technologies also welcomed NEM S.r.l to the CVT family in July 2021.

AIRSYS' commitment to providing unparalleled customer satisfaction and leading-edge technologies helps the company replicate its domestic success in the global market MOUNTAIN VIEW, California ...

SANTA CLARA, Calif., Nov. 8, 2018 /CNW/ -- Based on its recent analysis of the North American professional wireless content sharing market, Frost & Sullivan recognizes Mersive Technologies, Inc ...