Product Line Strategy: Five Approaches. by Allen Weiss. save. One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for ...

Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite ...

Harbinger, a leading medium-duty electric and hybrid vehicle manufacturer, today announced that Fred DePerez has joined the ...

A harvest strategy is a marketing and business strategy that involves a reduction or a termination of investments in a product, product line, or line of business so that the entities involved can ...

The significant expansion of the product line is expected to provide a flywheel for organic growth in coming years. Helios Technologies also welcomed NEM S.r.l to the CVT family in July 2021.

MINNEAPOLIS, Sept. 20, 2017 /PRNewswire/ -- Preventice Solutions announced today it received the 2017 Frost & Sullivan Product Line Strategy Leade ...

Nintendo’s new hybrid Switch may upend the company’s two-decade-old strategy that was the envy of rivals: having twin product lines — home console and a handheld gaming device.

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...