Product Line Strategy: Five Approaches. by Allen Weiss. save. One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for ...

Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite ...

AIRSYS' commitment to providing unparalleled customer satisfaction and leading-edge technologies helps the company replicate its domestic success in the global market MOUNTAIN VIEW, California ...

The significant expansion of the product line is expected to provide a flywheel for organic growth in coming years. Helios Technologies also welcomed NEM S.r.l to the CVT family in July 2021.

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq:NICE) today announced that it has received Frost & Sullivan’s 2017 Product Line Strategy Leadership Award for Contact Centers in North America.

-- Its expanded product line and focus on higher margins for its CSP customers give TEOCO the edge MOUNTAIN VIEW, California, March 28, 2013 /PRNewswire/ -- Based on its recent analysis of the ...

Talkdesk's high scalability and ease of deployment boosts the overall user experience, while lowering the cost of ownership SANTA CLARA, California, Oct. 7, 2019 /PRNewswire/ -- Based on ...