Prime Day shopping events to entice cautious consumers and play defense against stiffer competition from the likes of Walmart Inc., Target Corp. and TikTok, who have launched their own discount days in response.

Prime Video is one the company's most popular perks, offering access to both original shows and favorites, and for an additional fee you can add channel for certain specialty interests to your Prime Video subscription or buy movies and television shows. On Prime Day, there will be discounts on channel as well as buying videos and shows.