Jenner revealed the Uno cards in an August 4 Instagram post. The photo shows a pile of customized Uno decks with the caption “There’s levels to this uno s***.” ...

It’s a trend that started slow but is gaining momentum: In August 2020, Kylie Jenner had custom Uno cards made for her birthday, a move that could be explained away by pandemic stir-craziness.

James Harden's girlfriend, designer Paije Speights, made several posts to Instagram showing off her $121,899 luxury bag collection and a set of Harden-themed Uno cards.