"Inverse is a deep dive into a new design mindset. Our goal was to bridge the human experience with experimental technology," ...

This time around, the silhouette surfaces in “PUMA Black” and “Wild Willow,” each of which is imbued with an all-over ...

The 'Inverse' was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.

Puma is restocking its fan-favorite Speedcat sneakers but you're going to have to grab them fast before they sell out again. Here's when you can finally snag a pair.

BLACKPINK's Rosé is having a busy week. Not only is the star gearing up for the release of her first solo album, rosie, on ...

Puma is renowned for its innovative road running shoes, trusted by elite athletes for their performance and style. But you ...