The Skins Game,' a longtime Black Friday golf tradition, will be resuscitated by Pro Shop and its business partners at the ...

The PGA Tour is bringing back the ‘Skins Game’, a former made-for-television golf show that has not aired since 2008.

A modern version of The Skins Game is returning to Thanksgiving week. Pro Shop, the new golf media company led by “Full Swing ...

The PGA Tour has announced a multi-year official marketing partnership with Knockaround, which has been named the Official ...

When Andy Weitz took over as the PGA Tour’s new chief marketing and communications officer and executive vice president of investor relations in June, there was one topic he immediately wanted to ...

The PGA Tour announced the creation of a new influencer alliance, called the Creator Council, aimed at trading access for insights.

Skratch, now under Pro Shop's ownership, aims to elevate its content with a focus on golf's evolving culture, strategic ...