Noble sets her prices based on how long she spends on a project and when a customer needs the shoes. Most run about $175 with shipping and it's an additional $15 for the box to also be painted.

— With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left Cal's Noble paints custom shoes to express artistic ...

BERKELEY, Calif. (AP) — With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left hand just below the thumb ...

AP Sports Writer BERKELEY, Calif. (AP) — With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left hand just ...

BERKELEY, Calif. (AP) — With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left hand just below the thumb.

BERKELEY, Calif. (AP) — With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left hand just below the thumb ...

AP Sports Writer BERKELEY, Calif. (AP) — With practice still a few hours away, Jayda Noble sits down at her desk and squeezes some fresh black paint right onto the top of her left hand just ...

Noble pulled off a Taylor Swift-themed shoe for another good friend, noting, “I’m not the biggest Swiftie but I thought they were fun to do.” During an off day, Noble might paint into the wee hours.

Cal guard Jayda Noble paints custom shoes to express her artistic side when she leaves the court. California women's basketball player Jayda Noble is running a business out of her Berkeley apartment.

Noble is nearly done with shoes for some of the nation's top stars who might become supporters and help spread the word. UConn's Paige Bueckers was on that list.