New personalization options — Nike’s latest By You drop allows consumers to customize the Air Max 97 more than ever before, with new color options and the chance to add a pattern to the shoe ...

Nike is bullish on pushing the limits of technology, so much so that one day, Hoke hopes your shoes will become symbiotic to your own body, always reacting to your state, and making sure you take ...

It might not be as popular as it once was, but the Nike Dunk remains a quintessential shoe for sneakerheads everywhere. ... Nike By You will also let you create your own custom Nike Air Force 1.

SEATTLE -- Nike Inc. is giving customers a shot at being the next Michael Jordan -- not a chance to play pro basketball, but to design their own sneakers.

After months of rumors and speculation, Nike confirms today that Las Vegas Ace and two-time WNBA MVP A’ja Wilson is officially getting her own signature shoe.

On the feeling of wearing the Ja 3s, Morant said, “When you put on the Ja 3, I want you to feel fearless. Like you can go create your own story — on the court, off it. Just be you, loud and proud.

In just a few questions the new Nike Running Shoe Finder will help you narrow down your hunt ... Choose from 14 colors, or use the Nike "design your own" tool. Available in sizes 5-12, in half ...

The Nike Dunk Low Retro Shoes are on sale for up to 45% off, and shoppers say they're "stylish" and "comfortable." ... You can also design your own Dunks with customized colors, ...

From the Minneapolis/St. Paul Business Journal. Paige Bueckers, the college basketball star and Hopkins, Minnesota native, is becoming the first name, image and likeness athlete to design and ...

News of Bueckers’ signature shoe drew ire from some fans of WNBA Rookie of the Year Caitlin Clark, who signed a reported eight-year, $28 million deal with Nike last spring but has yet to release ...