Although this course is for engineers, it will cover aspects of the New Product Development process across these disciplines. Course Format. The course material is organized to follow the sequence of ...

Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the ...

The most critical step of the new product release process is research and testing. Though a product might seem like a smart idea at its conception, a deeper look could reveal major vulnerabilities.

While each product is different, the principles for effective product development share much in common. Below is our tried-and-true process. Why You Need A Product Development Process ...

When speaking of design, people often refer to the user experience (UX) or user interface (UI) but, in fact, design is also a product development process, involving architecture and infrastructure.

But with the new advancements in technologies like artificial intelligence, product development has seemingly seen the impact of the AI wave. Here are 5 ways AI has revolutionised this process ...

Launch your next product with success. Product development requires significant investments of time and money. Safeguard them with an effective NPD process to ensure maximum value and ROI. Successful ...

To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of ...

This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our latest CMO's Agenda research [email required], we talked with ...

As the product development process becomes ever more complex – thanks to more advanced technology like artificial intelligence (AI), tighter timelines, higher standards and more – teams need a ...