Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the ...

Although this course is for engineers, it will cover aspects of the New Product Development process across these disciplines. The course material is organized to follow the sequence of product ...

MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January ...

The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...

Another advancement in the New Product Development Process that excites Ashish is 3D digital product concepts and virtual prototypes which enable products to be developed and iterated on in areas ...

New product development can be described as a five-stage process, beginning with generating ideas and progressing to marketing completed products. In between are processes where you evaluate and ...

Intended for engineers involved at any stage of the product development process, we have designed this course to improve your ability to bring new products to market on time, on-budget, to the desired ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...