Gourville, John. "The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace." Harvard Business School Working Paper, No. 06-014, September 2005.

Plastic is one of the big problems in the beauty industry. Most beauty products come in specialized plastic containers that ...

Larson, a leader in storm door manufacturing, is proud to announce the launch of two innovative products set to modernize home protection and comfort. The new Lifestyle 2.0 Midview Screen Away and ...

and commercialization of a new product Innovative new products are the fuel for the most powerful growth engine you can connect to. You can grow without new products--AT&T sold essentially the ...

Product launches require cross-functional buy-in and collaboration. Don't wait until you're releasing a new product to build ...

Global data and insights company Pureprofile Limited has launched a new product innovation team that will focus on developing ...