Seth Matlins speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he ...

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006 ...

With victories on the global sports stage and product hits at the register, the athletic firm is riding a wave of success.

New Balance is offering huge sneaker deals for Black Friday with top styles on sale for up to 40% off. But these giant ...

Pete Riley, who heads New Balance sports marketing for running, indicated the deal takes Valby well beyond the next Olympics ...

Director of Sports Marketing for New Balance Baseball. Ohtani wanted the brand to understand who he is and let the storytelling materialize from their mutual understanding. New Balance’s strong ...

New Balance will become the Official Apparel Supplier of the Melbourne Vixens netball team in 2025, producing the team’s ...