Cotton Traders is a Business Reporter client. How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life. While humour in marketing is a recognised ...

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what about the next generation of upstarts? We asked for some tips.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The South Korean designer fashion brand Matin Kim has launched its first-ever store in Hong Kong, as part of its expansion in the APAC region. In a conversation with MARKETING-INTERACTIVE, a ...

To attract a more mindful public, fashion brands have employed “woke” marketing tactics and published adverts that illustrate a political and social awareness around race, LGBTQ+, feminism and ...

In this video we explain everything you need, including A.I. tools to assist you with designing and marketing your brand. JohnXSantos Posted: November 27, 2024 | Last updated: March 6, 2025 ...

Consumers choose Brand A over Brand B when they perceive more value in Brand A — this is Marketing 101. Perceived value is key; all value lies in the eyes of the consumer.