Old American Apparel ads — often grainy, sexually charged, and shockingly unfiltered — weren’t just marketing gimmicks; they ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

So, you’re interested in starting a clothing brand? Whether you’re designing your own line of wardrobe basics or stocking your online store with wholesale beanies, starting a clothing brand can be an ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what about the next generation of upstarts? We asked for some tips.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Cotton Traders is a Business Reporter client. How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life.

In this video we explain everything you need, including A.I. tools to assist you with designing and marketing your brand. JohnXSantos Posted: November 27, 2024 | Last updated: March 6, 2025 ...

To attract a more mindful public, fashion brands have employed “woke” marketing tactics and published adverts that illustrate a political and social awareness around race, LGBTQ+, feminism and ...

Brands go through four stages—new, growth, mature, and revival—that quickly isolate their key business challenges. These stages, in turn, dictate their unique marketing needs. Each brand stage has ...

How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life. While humour in marketing is a recognised ...